If you plan on succeeding on the world wide web, you’ve got to publish high-quality content — and lots of it! After all, those articles, blog posts, videos, emails, and sales copy are the only way you’re ever going to be able to “talk” to your target audience.
If it seems like an overwhelming amount of work, don’t panic. Luckily, when you have a great content marketing strategy, it does a lot of the work FOR you. In fact, if you’ve got the right strategy, you can count on it to do these 3 things:
1. Establish you as an expert
Truly great web content provides solid research that’s presented in a compelling way. It sounds simple, but most website owners can’t do it! (Don’t believe me? Try reading some of the content floating around out there!) If you can do it, you’ll automatically set yourself ahead of the pack.
Remember, your target audience has questions that need to be answered and problems that need to be solved. If you can publish content that does those two things, people will be more inclined to do business with you.
After all, people don’t spend their hard-earned money on just anything! The only way to prove that you’re worth doing business with (as opposed to doing business with your competitors) is to let people know that you’re an expert in your niche. The only way to do that is to publish the very best content.
2. Impress Google
If there’s anything that we’ve learned from Google’s Panda and Penguin updates it’s that Google has put corner-cutters squarely in its crosshairs. Long gone are the days when you could spin a bunch of articles, blast them onto thousands of low-quality article directories, and rocket yourself to the top of the search results. There is no “push-button” tool that can get you to the top of the Google results anymore.
Nowadays, the biggest weapon you can have in your SEO arsenal is a great content marketing strategy. As long as you’re publishing content that’s designed for human readers, you’ll never be accused of “over-optimization”.
Plus, the better your content is, the better links you’ll attract. That fantastic article, blog post, or video will generate high-quality links from relevant websites. When it comes to impressing Google, there’s no better way to do it!
3. Make it so that you don’t have to depend solely on Google
Like it or not, you are only one Google algorithm tweak away from having your rankings completely wiped out. If you depend solely on Google for all of your traffic (or for most of your traffic), you’re always one button-push away from having your online business completely disintegrate. That’s why it’s so important not to put all of your eggs in Google’s basket!
The best way to come up with a well-rounded online marketing plan is to have a great content marketing strategy.
After all, if you publish great content, it’s going to get attention from lots of other people besides Google. You’ll have people syndicating your articles, Tweeting a link to your latest blog post, “liking” your new video on Facebook, and telling their friends to sign up for your email list. All of that is going to give you traffic that has nothing to do with Google!
Sure, continue to target certain keywords, and keep up to date with new Google developments. But don’t go so deep into the Google forest that you can’t see the rest of the marketing trees. Once you start considering Google traffic to be a bonus — rather than a necessity that rivals your oxygen supply — you’ll wind up having a whole lot more control over your business!
As the owner of Premier Content Source, Nicole Beckett has spent years helping business owners harness the power of great web content. She prides herself on providing content writing services that give her clients a leg-up on their competitors!