Going solo can be a blessing or a curse when trying to garner attention for your product or service. If you don’t know how to convert web users, you can end up wasting a lot of time and money online. We’ve been there. If your email list is non-existent or laughably small, what you can do to build it could surprise you. You can make a lot of money with a great email list and this method is an easy way to bring a constant income into your business. One way to get more email subscribers that will not cost an arm and a leg is by using solo ads. A powerful solo ad could bring thousands of new email subscribers to your list with zero effort on your part.
How Do Solo Ads Work?
Email is still very private to most people. It is an accepted form of communication although it is still an intimate conversation between two people. Huge corporations spend millions of dollars every year to enhance their email marketing list. A solo ad is a single ad that is placed in the email list of another person or company. There are two key factors that make a solo ad work. The first is the effectiveness of the ad itself. A loyal email reader could easily skip a poorly written ad whereas an attention-getting ad will likely be explored. The second factor is the audience that has access to the solo ad.
Many solo ad swappers do not place just any ad inside of their newsletter regardless of the payment that is made. People protect their email subscribers from products or services that are unrelated. What good would a dog food ad be in an email newsletter about finding a cure for baldness? Email subscriber lists are as good as gold and are what can be the difference between zero money and thousands with the right offer placed into a newsletter.
The Cost of Solo Ads
Don’t the word cost make you think less of placing solo ads. The prices are about the same as pay-per-click or lower and you can control where the ads end up. The prices are usually arranged on a cost-per-thousand subscribers. As an example, if a solo ad price is $75.00 that is sent out to 2000 subscribers the cost-per-thousand would be $.0375 per subscriber. This could be way cheaper than any PPC campaign that you will find. A great way to save money when buying solo ads is to make a dual offer. You can do what is called an ad swap with someone that has a similar list as what you have. You agree to display two ads inside of your list and he or she agrees to do the same for you. This is completed at a reduced price. Try it. It works.
Top Solo Ad Directories List
Solo advertising does work and can help you build a huge email list. Marketing products or services on a routine basis is how many Internet marketers earn 6 figure incomes each year. You could be doing the same with just a little effort each day.