Marketers love SEO. It’s all about getting the highest organic rankings, obsessing over content, link building and robot.txt drivel. Paid search on the other hand is oftenthought of as a meager revenue interest controlled by paid search departments. If you fall in this school of thought, you could be missing opportunities to integrate your marketing campaign and bring in qualified leads.
So you can continue to work long and hard to get on the first page of Google via organic search marketing means or you can get in on paid search and start winning. Especially, if you have a very competitive niche, you are competing with huge brands that have bigger budgets and klout – meaning they will continue to dominate the organic SERPs.
Utilizing Google AdWords ads will help you appear on the first page of Google for keywords related to your business, in addition to those key terms you are working hard to rank for organically. So rather than miss out on those competitive terms, you can start competing on a more level playing field (i.e. money + a more straightforward ranking system) and get visibility among consumers.
If you are new to paid search, let’s be honest. Unlike other more self-explanatory ways of advertising, AdWords has proven to be intimidating and overwhelming for newbies. If you aren’t spending $25k a month, Google isn’t interested in holding your hand through the process. Thankfully, Simply Business recently created a small business guide to AdWords that simplifies the process and provides a great framework for beginners.
Under each step in the process you’ll find a link to a very relevant elaboration to help answer your questions on that topic. Start by clicking on the infographic below to open the interactive version and start learning about the ins and outs of Google AdWords.
Adria Saracino is a marketer and blogger. When not consulting on business strategy, you can find her writing about style on her personal fashion blog, The Emerald Closet.