How To Build an SEO Empire
CHAPTER 1: SEO EMPIRE DEFINED
Consider this example:
An Internet marketer that creates several websites related to online pharmacies begins a marketing campaign. Each website might have information about one pill or medicinal product. A series of blog posts, affiliate links and free information can be provided on each website. When all of the websites are connected together, an SEO Empire is birthed into life. The websites will quickly build traffic for each other and there is not much additional marketing that is required on the part of the Internet marketer. Each of the sites can be updated with additional content, ebooks, downloads or other add ons as the owner of the websites sees fit.
By creating your own SEO Empire, you can streamline the process of controlling your network of websites and control your monthly income. Your network can be as big or as small as you want. It is the traffic generated from one website that can feed the next website and so on down the line. Think of your SEO Empire as your own personal army of websites on the Internet that fight to get you traffic, exposure, visibility and page rank. This is what the concept of an SEO Empire is all about. Now that you know what it is, you can begin gathering the tools and knowledge needed to start putting your SEO Empire to work and start earning cash.
It is easier than you think to create a network of websites that have the potential to generate a positive flow of income for you every month. Successful marketers are doing it and so can you.
CHAPTER 2: TOOLS REQUIRED FOR CONSTRUCTION
While I would love to be the one to tell you that you need no investment to start, you will have to put some time and a little bit of your money into your SEO Empire to build it into a powerful machine. You might have an existing website or a couple of websites that you have tried to make successful. If this is so, you know a little about what will be required to create a new website.
List of tools that you need:
- Domain Name Registration
- PHP Web Hosting
- Sources for Content
- Basic Knowledge of Internet Programming Languages
- Merchant Account Provider to Process Sales
- Google Adsense or Additional Ad Revenue Source
The list may appear to be a lot on your part but relax. I promise to walk you through all of the steps to make creating an SEO Empire as easy as possible. Even if you are familiar with some of the tools, it is helpful to have an overview to ensure that no mistakes are made.
Domain Name Registration
The selection and registration of your Internet web address is important for branding your websites online. A good domain name can help increase your results in search engines and is easy to remember when spoken. It is hard to remember 194.876.125.12/my-good-
There are hundreds of additional registrars and the prices will vary. The registrars in this list give discounts for multiple or bulk registrations. This can help save you money and allow you to create your SEO Empire for a lower cost.
PHP Web Hosting
If your domain name is comparable to a street address in real estate, web hosting is comparable to the property where a house sits. Your domain name and web hosting need each other. A web server provided by a hosting company is the lifeblood of your website. It stores all of the photos, videos, text files, programming code, database files and folders that are used to publish your website online. The speed and reliability of your hosting is important for the accessibility of your website. A slow web server might not display your fast enough for users visiting your website. Most shared web servers have a noticeable decrease in speed compared to dedicated web servers.
Useful tip about web hosting:
The downside to using shared web hosting is that every one of your websites will be assigned the same IP address. Search engines might sandbox or delay entrance of your website into search engines in fear of being spammed with content from the same IP address. Some Internet marketers pay the extra money and get a dedicated IP address. This method provides a unique IP address instead of a shared address that may be in use by hundreds of other people using the same web host. Go with what works for your budget. You can always upgrade at a later time.
Sources for Content
To search engines around the world, the content that is provided on your website is the most important element. What you offer website visitors will always be judged on both quality and quantity. Recent updates, like the Google Panda update, have removed websites from search results that are thought to provide duplicate or useless content to website visitors. What you put on your website does matter. Finding sources for content will be explored in chapter three, but understanding the need for quality content is important when building your SEO Empire.
Basic Knowledge of Internet Programming Languages
Don’t let the word programming scare you. There are basics that every Internet marketer should know and knowledge of how to build a website using a template or blogging platform is usually one of the first things that are learned. In order to update a website, you should get to know your way around raw HTML and PHP code. This will benefit you more than you know as your SEO Empire grows. The ability to add hypertext links, backlinks, mail to links, structuring your paragraphs and changing your text size goes a long way in building your success. There are good tutorials online that can teach you HTML, PHP, CSS or other scripting languages used on the Internet.
You should be aware that you do not have to learn all aspects of programming languages. Learning the basics of how to update your websites will help. You can always hire someone to complete updates and complex changes for you.
Merchant Account Provider to Process Sales
Internet transactions require a way to capture the payments from users that make purchases for products or services sold online. Merchant account companies provide the secure web server that encrypts the personal data and deposit the money directly into your bank account after each sale. You can create one account with the processor of your choice and use this account for all of your websites if you will be selling from the websites in your SEO Empire.
Google Adsense or Additional Ad Revenue Source
A considerable portion of the money that you will generate from your SEO Empire will come from the revenue sharing models from advertisers that place advertisements on your websites. Google Adsense is one of the most popular, but there are many that you can use as an alternative income stream. Each company has its own profit splits and requirements that you should understand before creating your account. Placing third party advertisements on your websites will generate money 24/7 for you.
Most of the advertisements that you can place on your websites are from advertisers that offer products or services that are related to your websites. You have the ability to allow or deny any advertiser from running ads on your network of websites.
Congratulations! You made it.
Now that you are familiar with all of the tools that are required to build your SEO Empire, you will be ready to start setting up your network of websites and starting earning a steady source of income as an Internet marketer. Pat yourself on the back and get ready to put the tools to use.
CHAPTER 3: GET YOUR SEO EMPIRE UP AND RUNNING
The knowledge that is presented to you in this chapter will provide you with the make it or break it solutions to help you become a successful Internet marketer. Patience, diligence and motivation are traits that are found in the biggest moneymakers online. It takes a commitment of your time, energy and money to see results. Laziness or procrastination will easily kill any momentum that you create. Dig your feet in the ground and don’t look back to where you were. Forge ahead and you will stay ahead.
Your main goal is to drive traffic to your website. The domain names that you select should be recognizable for easy optimization in search engines. A good strategy to use is to include a popular keyword or key phrase into each domain name that you register.
If you are building 4 websites based on real estate investing, you could register different names that correspond with each other.
By placing links to each of these websites on your network, you grow your backlinks and traffic to increase results. Even though your websites are related, it is how you present the websites to Internet users that differentiate your SEO Empire. The goal here is to build traffic for your SEO Empire with the least amount of manual work possible for each website.
Your source of content is very important to the success of your SEO Empire. If you can find the time to do so, you could write all of the content that you will use on your websites. Most successful Internet marketers spend time marketing their websites and not writing content. The content is outsourced to professional writers that specialize in niche markets, technical knowledge or pop culture.
A company known as Textbroker.com is one of the most trusted and useful sources of unique content from talented U.S. authors. Paying for unique content that will be yours to own forever can solidify your SEO Empire as a truly unique source online. You can also use RSS feeds or blog creation software to populate additional content across your SEO Empire.
The first two software programs are free as of this writing to help you publish content on your websites quickly. The downside to this method is that the RSS feeds that are available are already in use on other websites. Your websites could be banned from search results if the content is judged as duplicate. You can mix RSS feeds with original content to make what you have to offer unique to your websites. Taking the extra step to provide content that is not available elsewhere online will make search engines and your website visitors happy.
A third option for content is to purchase existing MySQL databases that include articles and content on niche topics. The most popular sources to purchase databases are:
Upload Content to Your Web Host
By putting your learned HTML and PHP skills to work, you can begin to build your SEO Empire. Many web hosting companies have one-click templates that help you publish a website with very little programming knowledge. Adding content management systems like WordPress, Joomla or Drupal can make your sites web 2.0 compatible. These versions of CMS software are free and usually provided by your web hosting company.
Your SEO Empire should now begin to take shape as you build each one of your websites. You have selected a good domain name, web hosting, found sources for content and learned the best way to publish your websites. You can literally create thousands of pages on each of your websites for indexing in search engines. Search engines demand fresh content that is offered regularly. By mixing your sources of content, you should have a steady supply that will provide you with opportunities to attract Internet visitors across your SEO Empire.
CHAPTER 4: MONETIZING YOUR SEO EMPIRE
Building an SEO Empire is the easy part. Making money from each website is the most challenging aspect of Internet marketing. Your plan of action for making money should include a way to track income versus expenses. When you know what websites are performing well and which ones are not, you can avoid spending money for nothing. Each website that you add to your SEO Empire should be able to fund itself. That means all costs that you put into making the website, maintaining it and promoting it should be paid for by the profits that are received from the website. Being honest with yourself and cutting underperforming websites from your budget will help you increase your net worth.
Get the Money to Flow Into Your Website
As briefly explained earlier, a large portion of the income that is generated from your SEO Empire will come from advertising dollars. The Google Adsense or alternative revenue sources that you use will put you in a position to start earning money quickly. Every advertising banner, video or text link that is placed onto your network of sites is a potential moneymaker. You will be provided with the advertising code needed to add to a specific portion on your website. Each advertisement that you place on your website will have a different profit margin depending on where it is placed. The goal is to not make your websites look like a bulletin board, but to maximize the highest paying advertisements that Internet users will click. Take the same approach with every page on every website of your SEO Empire. You can monitor the income that is generated from each site and make changes to ad placements to increase your generated income.
A quick way to build traffic is to start creating a lot of pages on your websites. Your page rank will build and you will become more visible when Internet users search for topics related to your websites. One of the ways to build a lot of pages that will increase your income is through the use of blogging platforms like WordPress. The tools and widgets that are provided are there to help you increase your traffic and help monitor the results. Since you will have an SEO Empire, populating your blogs with content will be hard to manage on your own. The WordPress Auto Post Plugin provides the solution. The cost is around $50 and will surely pay for itself over and over again.
This plugin is similar to other RSS feed importing, but it takes the process a step further. Every RSS feed that comes from a blog generates an automatic trackback request. This is significant because trackback requests provide an instant backlink to your website. If you configure the settings to import a certain number of RSS feeds daily, your backlink creation will increase each time a feed is imported and posted on your websites. It is important to note that you should be careful and not build too many backlinks too fast. This can result in blocked trackback requests or your website becoming banned from search results. Links are supposed to be built slowly and steadily. Each step forward will pay off and a large source of income can be generated from very little work.
The Secret to Success is in Quantity
How much time you have and personal effort will determine the size of your SEO Empire. There are successful Internet marketers that have hundreds of websites in their SEO Empire that use the same tips and techniques presented to you in this book. As you build success with your network, expanding on niche markets and hot trends will provide a consistent source of user traffic to your websites. While one website may earn as little as 50 cents each day, multiplying that figure by 500 or 1000 is when the real money starts to happen. You have probably heard of successful marketers that earn six figure incomes. They earn these large incomes by putting forth the time and effort into building a successful SEO Empire. There is no substitution for doing the legwork of an Internet marketer. There are tools, widgets and plugins that help make your job easier, but the total workload is never eliminated.
Your SEO Empire can be the sole source of your monthly income if you apply the information you have learned. It takes a personal commitment to join the elite group of Internet marketers that earn big money from their SEO Empires. You have the tools to become successful. Put in the hard work and the benefits and monetary rewards will come to you.