Remember when having a .com name was cutting-edge? That’s so 1997. It has taken over 7 years of development to put together a new domain naming system that will be launched in early 2013. If you’re an Internet marketer or business owner, you have probably been disappointed before when you went to register a .com name and found out it was already taken. We are now living in a day and time where the ICANN registry is close to running out of available .com, .net and .org domain names. The only logical thing to do was to expand the system and new generic top level domains 2012 will be available for registration soon.
What is a gTLD?
A gTLD stands for Generic Top Level Domain. Just like modifying your links with generic anchor text, generic top level domains will be something that changes the Internet marketing world forever. The stranglehold that .com, .net and .org extensions have on Internet marketers and business owners will cease with the new domain extensions. If you think search engines are crowded now, wait until all of the gTLD domains start to populate and everyone is back to jockeying for the best positioning again.
How to Use a Generic Top Level Domain Name
The era of .com being the supreme domain extension is over. Other names have tried to conquer it and have failed. Remember .biz, .info and .cc? While these names are still around, the new generic top level domain names are geared toward branding and creating an instantly recognizable extension. A company or website owner will have the opportunity to create a website that is genre or industry specific instead of just .com, .net or .org.
Just think of what you can do to increase website traffic with extensions like these:
This list is just a small sample. You can view the full list of gTLD names by going over here at this website.
New Generic Top Level Domain Registration
The registration dates will be set after ICANN approves all of the names. Just to apply for a domain name review application was $185,000 with a $25,000 annual fee. It takes a lot of money to get a domain name approved and many corporations around the world are hurrying to secure their brand. It should be no surprise that Google has applied for a huge list of new gTLD extensions. This could be part of a plan that we do not yet know, but it should be interested to see what happens with the new domain extensions.
It would be a good idea to start planning in advance to secure a new top level domain name. No one knows for sure which names that Google will cling to and give the most attention to in the search results. Any savvy Internet marketer will be prepared for the barrage that is about to happen in search results. You can always party like it’s 1999 again.