Business Has Always Been About Social Networking
Word of mouth advertising, brand building, and creating a community, have long been business concepts, well before the advent of the internet. The only difference today is that these objectives can be accomplished on a much greater level than previously possible.
Although there is a great deal of discussion about using social media for business as if it’s a new concept, it certainly isn’t. There has never been an established boundary between social networking and business. Social networking and business have always gone hand in hand.
Using Facebook for Business Purposes
Harnessing Facebook to grow your business is an extremely smart move. Facebook offers several advantages for businesses, both large and small.
Achieve Greater Exposure
One of Facebook’s most appealing features is the ability to achieve a greater rate of exposure for your business. Using Facebook consistently is a savvy marketing strategy that has been shown to noticeably increase a company’s visibility in less than 30 days.
You can easily begin using Facebook for business by garnering credibility and respect for your business. Community building efforts such as using your professional knowledge and expertise to provide valuable daily insights, tips, tutorials, and advice are the initial steps you should take in using Facebook for business purposes.
Improve Your Business’s Google Ranking
One of the major attractions Facebook offers for businesses is the ability to create a page specifically for the business. The pages are completely free and provide options for you to add a link to your business website as well as other reference links. While this isn’t the only thing you need to do to boost your rank, it will almost certainly help.
Real Time Data and Statistics
The pages Facebook allows businesses to create also have an amazing feature. You can track user data according to various categories gaining an insight into your customers, their lives, and other activities that have never before available to any business without a major million dollar campaign.
Targeted Ad Campaigns
Facebook’s ad campaigns offer business the ability to create targeted campaigns. Businesses can choose to gear their campaigns at men, women, certain age groups, specific locations and more. Facebook also offers business the ability to track a specific ads performance. By launching multiple campaigns businesses can determine which campaign is most effective with which group, allowing for greater insight in other online and offline campaigns.
Social Media For Business Purposes
There is no doubt that using social media for business purposes is an absolute necessity for businesses. In order to compete effectively in the market businesses have to be poised to harness social media marketing efforts. For those that can’t or won’t utilize these tools effectively, the world will be a much harder market to compete in.