Is Content Curation Bad For SEO?

To the average Internet marketer, producing and offering original content to website visitors is the number one SEO tool for keeping readers coming back for more. This has been accomplished successfully with the help of auto blogging and RSS feeds that populate blogs with a fresh source of information each day. This concept started out great, but now there are SEO concerns and issues about the damaging effects on page rank. A technique known as content curation is helping to improve search engine rankings, but some Internet marketers fear that content curation is a bad thing for SEO.

What is Content Curation?

The methods used to organize and classify great information to maximize presentation value is what content curation is all about. Internet users are constantly searching for bigger, better content to use or share with friends or family. Picking out the best sources of information and offering it online might seem like a daunting task to undertake. There are successful websites that use content curation to build massive followings of information starved Internet users.

Putting focused information into easy to access areas on a website gives Internet users a place to find the information that they read and share each day. Much like Google, content curation tells visitors what is good and what is great when it comes to content. The quality of the content is important and having the time to take it all in will be up to the user to decide. Since many people are deprived of free time, they need access to high quality information quickly. This is where content curation saves the day.

The Content Curation Effects on SEO

With the recent Google Panda update, less popular content is now eliminated from search results. This has opened the door to content curation and allowing websites to be more successful by providing a range of high quality content. You might be an expert in your industry, but there are other experts that can also offer good information. The combination of informative content can provide a surge in page rank by categorizing this content into one single location.

Immediate benefits to Internet marketers:

  • Users are Provided with a Variety of Content
  • Backlinks Get Created Faster
  • Builds a Reputation for Informative Content
  • Makes Grouping Related Content Easy
  • Eliminates or Lowers Content Creation Costs

The most popular search engines, Google, Yahoo and Bing, use different algorithms to benchmark the quality of content on websites. A website using content that is found on many other sites has less likely of a chance to retain repeat visitors. This drop out ratio contributes to page rank decline. Manually curating website content allows the best of the best to be extracted and delivered in one location on a regular basis. A website that is full of hand selected content will rank much faster than original content written by one website owner or batches of recycled news feeds.

Long-term SEO Advantages of Content Curation

Websites that earn money from Google Adsense, link sharing and banner advertising will see an increase in revenue from higher search engine rankings. The originally written content that would normally be categorized under a blog post could be picked up by other content curators looking for quality content. This exposes even more readers to the content without paying any costs for PPC programs or to SEO companies that try to rank a website. A large audience of loyal readers can be built using content curation that in turn directly benefits email lists and website subscribers.

Internet marketers and website owners thinking of integrating content curation into their blog or website should have no fear about so-called negative effects or impact on SEO. A quality source of content is a good thing to have and one that is demanded by the most popular search engines. Higher traffic, sales conversions and SEO results are easy to measure and analyze after content curation is applied.

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