For anyone on Facebook, regular user or advertiser, it’s no secret that there are a lot of ads on the site, and thus there are a lot of advertisers choosing to use Facebook. But when the numbers are revealed, even the big-spending brands are shocked at just how many users are spending big dollars to have their ads displayed via this social networking giant. If social marketing were Greek gods, Facebook is t ...

Remember high school when popular guys and girls were "liked" by everyone? That's kind of how Facebook is now. It's no coincidence that Facebook was created as a semi-popularity contest online. The more likes that your profile or fan page has then the more people trust you. As an Internet marketer or business owner, branding your image and reputation online is a big deal. If you know how to get people to li ...

As marketers, we are constantly thinking about different ways to build traffic and exposure to our web properties. Fortunately, there are a lot of new and creative ways to develop traffic that are either underused or not commonly talked about. By using one or all of these strategies, you can significantly increase the traffic to your web properties as well as gain a much deeper knowledge of what your commun ...

 People want to spend time with people, not advertising. I will start by advising you what not to do in your online marketing efforts and follow-up with new ways to reach and engage your online audience. Online marketing has a vast audience with a limited attention span. Social media is a terrific way to introduce your product but the real work comes with engaging your audience in the conversation. Product ...

Social networking is a process in which individuals and groups talk, share, and socialize, and today, the most common form of social networking is on the internet. While communities and social groups have been networking for years by mail and word of mouth, nothing is more effective than the internet. It's fast, all-encompassing, and actually, rather simple. But as simple as it is, it can be hard to keep up ...

In case you haven’t heard Google just dropped a bombshell on the way we search for things on our beloved search engine. CNN.Com’s headline dubs it "most radical transformation ever". They are calling it “Search, plus Your World” and if you didn’t think you had a reason to join Google+ before, maybe this will change your mind. This new feature will now incorporate data from its new social network Google+ alo ...

Business Has Always Been About Social Networking Word of mouth advertising, brand building, and creating a community, have long been business concepts, well before the advent of the internet. The only difference today is that these objectives can be accomplished on a much greater level than previously possible. Although there is a great deal of discussion about using social media for business as if it’s a n ...

Google+ Hangouts is the new video conferencing platform launched by Google and it is integrated into its social networking site – Google+. Google+ Hangouts enable one to do video conferencing with many others live over the Internet, if they just have a web-cam and headphone/ mic. The big difference with Google+ Hangouts when compared to other video conferencing services is the fact that it is completely fre ...

Some analysts estimate that Google+ will have more than 300 million users by 2013, so using Google+ for business is an important consideration. Although Google+ now allows you to create business profiles, you can also use Circles to promote and market your business through your personal account. This is especially useful for creating personal relationships with business contacts, and puts a real human face ...

Tips That Will Help Your Business Gain More Customers & Avoid Losing the Ones You Have Harnessing the power of social media can seem daunting for some business owners especially if the concept of social media marketing is new to them. It doesn’t have to be, and to prove it, we’ve included several social media tips to help you take the first steps to getting more customers through social media marketing. ...