Optimizing for Local(ish) Search Results: A Case Study
The term local(ish) has been given to search results which are neither organic nor local. They are a hybrid; a frustrating, perplexing, thinly explored hybrid of local and organic search results. Example: Search for “Lawyer” with the browser location set to “United States” Search for “Lawyer” with the browser location set to “Los Angeles” As explained by local search expert Mick Ramsey ...
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