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How to Create a USP
A USP is an acronym for “unique selling proposition.” Companies primarily use it to differentiate themselves from their competitors, or to gain a competitive edge, according to MindTools.com. Your USP […]
The Art of Selecting Mailing Lists and Profiting in Direct Mail
November 7, 2011 Comments Off on The Art of Selecting Mailing Lists and Profiting in Direct Mail
There’s an art to selecting the right mailing lists for direct mail campaigns. Pick the wrong lists and you can waste thousands of dollars in stamps and printing. Select the […]
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