As marketers, we are constantly thinking about different ways to build traffic and exposure to our web properties. Fortunately, there are a lot of new and creative ways to develop traffic that are either underused or not commonly talked about. By using one or all of these strategies, you can significantly increase the traffic to your web properties as well as gain a much deeper knowledge of what your commun ...

 People want to spend time with people, not advertising. I will start by advising you what not to do in your online marketing efforts and follow-up with new ways to reach and engage your online audience. Online marketing has a vast audience with a limited attention span. Social media is a terrific way to introduce your product but the real work comes with engaging your audience in the conversation. Product ...